When it comes to making a place in the market place and convey what your brand offers there is nothing more important than being able to clearly and concisely communicate your message to your customers. Cold calling is great but have you ever taken full advantage of your LinkedIn network? Fortunately, with social media prospecting now outbound sellers do not have to only rely just on cold calling. Among the many tools available in the modern social selling, LinkedIn cold messaging and outreach is particularly one of the most powerful tools for B2B business as it allows you to connect one-to-one with decision makers and potential customers in a way that could not be done with any form of marketing.

When it comes to B2B businesses, the marketers and the sales team have to actively pitch their services to new clients when it comes to closing deals and turning the attention to your website or business. It is true that every business needs new customers as well as the ability to quantify and qualify leads with ease. And you can be sitting around and waiting for the sales to rise or your copy and paste cold emails start working magically. But you need to understand that cold emailing and LinkedIn messaging are not handled the same way you won’t achieve the same results. These are two very different channels with different strategies.

With LinkedIn messaging you need to go out there, identify your ideal customer, tell them about their existence and give them a solution to their problems. Though the rule is quite the same for cold email outreach and Social media prospecting; that is the message you are trying to convey has to be relevant, prepared and hit the prospects business challenge which can then make them interested in your offering. Apart from that, to build a compelling copy, here are some tips that can help you reach your desired sales goal and actually get responses:

●      Give priority to buyer persona:

Before you reach out or send a copy pasted message to your prospect, it is important that you search for the person. This research will not only arm you with a number of insights you can use but will also help you navigate the conversation according to that.

It can simply start with knowing about the industry, the company size, the right person or decision maker to contact and if they have the right role- at the very least.

●      It is important to generate your list of leads:

Social media prospecting, especially with LinkedIn you get an added advantage of LinkedIn sales navigator which helps to filter out the industry, company size and region and build a lead calendar that can be used to find profiles and match to the criteria best suitable.

●      Keep it short and keep the pitch for later:

Shorter is often better, as LinkedIn prospecting is like instant messaging not email. Instead of sending paragraphs a few concise and to the point sentences work in getting a response from the recipient. To do it well while still conveying warmth, think of your opening message as being less about making the sale and more about making a connection.

●      Pitching forward gives them a reason to reply:

So as per the last tip you are likely going to make the sale in the initial outreach. But in some cases you can simply get to the point which can draw their attention and they will be more inclined to respond. For the response you can simply end with a question which can give them a reason to respond and allow you to keep the conversation active.

●      Communicate your value proposition

You probably are not reaching out to only one lead at a time so it is important that you reach out to them strategically with all the unique offerings and how it can benefit them.